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点外卖时，你是先看想吃什么，还是先看哪家有优惠？澳大利亚研究人员通过小组讨论发现，很多人把外卖应用当作“犒劳自己”的地方，而免配送费、打折和“买一送一”等促销常常决定了他们点什么、要不要在家做饭。文章先交代研究对象和方法，再说明人们如何看待外卖与健康、促销起了什么作用、为什么营养标签暂时吸引力不大，最后介绍研究者和公共卫生专家提出的规则建议。阅读时可留意 Instead、However 等词如何引出对比，以及文中如何区分研究发现与专家建议。

正文

Open a food delivery app in Australia, and the first thing many people look for is not a healthy meal. It is a deal. A new study, published on 29 October in the Australian and New Zealand Journal of Public Health, suggests that price promotions play a powerful role in what people order, and that many of those orders are treats.

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在澳大利亚打开外卖应用，很多人首先寻找的并不是健康的一餐，而是优惠。10 月 29 日发表在《澳大利亚和新西兰公共卫生杂志》上的一项新研究表明，价格促销对人们点什么起着很大作用，而且其中许多订单点的都是犒劳自己的食物。

Researchers at the South Australian Health and Medical Research Institute held 12 focus groups with 112 adults across the country. In these small group discussions, people talked about how they use apps such as Uber Eats and DoorDash, and how deals, app design and nutrition information affect their choices.

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南澳大利亚健康与医学研究所的研究人员在全国范围内组织了 12 个焦点小组，共有 112 名成年人参加。在这些小组讨论中，人们谈到了自己如何使用 Uber Eats 和 DoorDash 等应用，以及优惠、应用设计和营养信息如何影响他们的选择。

In every age group, people linked the apps with unhealthy food, especially fast food. “When they open a meal delivery app, they’re not thinking about health,” said Jess Morrison, the lead author. Instead, she explained, they are thinking about convenience, treating themselves and getting a deal.

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在每个年龄段中，人们都把这些应用与不健康的食物联系在一起，尤其是快餐。第一作者 Jess Morrison 说：“他们打开外卖应用时，想的并不是健康。”她解释说，他们想的是方便、犒劳自己以及拿到优惠。

Deals such as free delivery, 20 percent off, or “buy one, get one free” were central to many decisions. Often, an offer was the reason people ordered in instead of cooking at home. “Promotions weren’t just noticed, they were expected,” Morrison said. Some people scrolled through deals before they had even decided what to eat. Many said the offers made the extra cost of delivery seem fair and helped them feel less guilty about choosing less healthy food.

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免配送费、八折或“买一送一”等优惠是许多决定的关键。人们常常因为一个优惠就选择点外卖，而不是在家做饭。Morrison 说：“促销不只是被注意到，而是被人们期待的。”有些人甚至在决定吃什么之前就先刷优惠。许多人说，这些优惠让额外的配送费用显得合理，也让他们在选择不那么健康的食物时少了些内疚。

The study found little interest in nutrition labels on the apps. Some people thought calorie numbers or health ratings might help heavy users, but most said they would ignore them when ordering a treat. However, the researchers believe this may change. As people use the apps more often, health could become a bigger concern, and other studies have shown that such information can help regular users make healthier choices.

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研究发现，人们对应用上的营养标签兴趣不大。有些人认为卡路里数字或健康评级可能对经常使用的人有帮助，但大多数人说，点“犒劳”食物时会忽略这些信息。不过，研究人员认为情况可能会改变。随着人们更频繁地使用这些应用，健康可能会成为更大的考虑因素；其他研究也已表明，这类信息可以帮助经常使用的人做出更健康的选择。

The study comes as Australia considers new rules on marketing unhealthy food to children. Morrison pointed out that delivery platforms sit outside many nutrition rules that apply in shops and restaurants. She suggested rewarding healthier options and limiting price promotions on unhealthy food.

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这项研究发布之际，澳大利亚正在考虑出台针对儿童的不健康食品营销新规。Morrison 指出，许多适用于商店和餐馆的营养规定并不覆盖外卖平台。她建议奖励更健康的选择，并限制不健康食品的价格促销。

Terry Slevin, head of the Public Health Association of Australia, wants the same menu information to appear wherever food is sold. A meal, he argued, should come with the same facts whether people order it at a counter, through a restaurant’s own app or through a delivery platform.

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澳大利亚公共卫生协会负责人 Terry Slevin 希望，无论食物在哪里出售，都能提供同样的菜单信息。他认为，不论人们是在柜台点餐、通过餐馆自己的应用，还是通过外卖平台点餐，同一份餐食都应附有同样的信息。

新闻来源

• Public Health Association of Australia via Medianet · Australian study shows how meal delivery apps influence food choices (29 Oct 2026)

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