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今天创作出的音乐比历史上任何时候都多，可人们却越来越爱听老歌。据 BBC 10 月 25 日报道，数据公司 Luminate 发现，2026 年上半年英美播放的音乐约六成发行于五年以前；英国今年最畅销的 20 首歌里也有 18 首是一年前或更早发行的。文章先用数据和排行榜说明这一现象，再解释它对新人的影响：播放量高度集中在极少数艺人身上，一首歌走红也未必能带来长久的事业。接着介绍行业中的应对，如 Apple Music 扶持“明天的艺人”、Sofar Sounds 为新人举办小型现场演出。最后转向技术：音乐学家和 DJ 担心 AI 生成歌单和算法推荐会偏向熟悉的风格，一位爵士音乐人还怀疑某些热门歌单里的曲目是批量制作的。阅读时可留意文章如何按“现象—原因—影响—应对”展开，以及 yet、because、but 等词如何连接对比和因果。

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More music is made today than ever before. Every day, more than 100,000 songs are sent to streaming services. Yet, as BBC News reported on 25 October, many listeners keep going back to old favourites. According to the data company Luminate, about 60% of the music played in the UK and the US in the first half of 2026 was at least five years old.

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如今人类创作的音乐比以往任何时候都多。每天有超过 10 万首歌曲被提交到流媒体平台。然而，据 BBC 新闻 10 月 25 日报道，许多听众仍不断回到自己熟悉的老歌。数据公司 Luminate 的统计显示，2026 年上半年，英国和美国播放的音乐中约 60% 发行于至少五年前。

The charts show the same pattern. In the UK, 18 of the year’s 20 bestselling songs came out a year ago or earlier. One of the biggest hits is Zara Larsson’s Lush Life, first released in 2015. Michael Jackson’s Billie Jean, from 1983, is in 22nd place. With almost every song ever recorded only one click away, many people choose songs they already know.

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排行榜也呈现同样的规律。在英国，今年最畅销的 20 首歌曲中有 18 首发行于一年前或更早。最热门的歌曲之一是扎拉·拉尔森的《Lush Life》，它最初发行于 2015 年。迈克尔·杰克逊 1983 年的《Billie Jean》排在第 22 位。几乎所有录制过的歌曲都只需点一下就能听到，于是许多人选择了自己早已熟悉的歌。

New hits, too, can stay at the top for months. Rein Me In, a duet by Sam Fender and Olivia Dean, has set a UK record for weeks at number one. The UK’s competition regulator says nearly two thirds of streams go to music by just 0.4% of artists. For young musicians, that leaves little room. Some say that even after one song goes viral, it is hard to build a career, because fans may love the song without caring about the singer.

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新的热门歌曲也可能在榜首停留数月之久。萨姆·芬德与奥利维娅·迪恩合唱的《Rein Me In》创下了英国单曲榜冠军周数的纪录。英国竞争监管机构称，近三分之二的播放量流向了仅占 0.4% 的艺人的音乐。对年轻音乐人来说，这留给他们的空间很小。有人说，即使一首歌走红，也很难建立起长久的事业，因为歌迷可能喜欢这首歌，却并不关心唱歌的人。

Some in the music business want to change this. Oliver Schusser, the head of Apple Music, told the BBC that his service tries to support “tomorrow’s artists”, because today’s biggest stars all started somewhere. Sofar Sounds puts on small live shows for new musicians in cities around the world. The London rapper J Casa believes a live show helps listeners form “a lasting connection“ with a new artist.

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音乐行业中有些人希望改变这种状况。苹果音乐负责人奥利弗·舒瑟告诉 BBC，他的平台努力扶持“明天的艺人”，因为如今最大牌的明星当初也都是从某个地方起步的。Sofar Sounds 在世界各地的城市为新音乐人举办小型现场演出。伦敦说唱歌手 J Casa 认为，现场演出能帮助听众与一位新艺人建立“持久的联系”。

Technology may also play a part. Streaming services now let paying users create playlists with AI by typing a mood or an occasion. Musicologist Anna-Kaisa Kaila says such systems can be biased: with little training data for a less popular style, they find it harder to pick songs in that style. DJ Tim Garcia adds that recommendations based on everyone’s listening data tend to suggest artists like the ones you already play.

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技术可能也起了作用。流媒体平台现在允许付费用户输入一种心情或一个场合，用 AI 生成歌单。音乐学家安娜-凯萨·凯拉说，这类系统可能存在偏差：如果某种不那么流行的风格训练数据很少，系统就更难挑出这种风格的歌曲。DJ 蒂姆·加西亚补充说，基于所有人收听数据的推荐，往往会推荐与你已经在听的艺人相似的艺人。

Jazz musician Chiminyo has another worry. He says some popular “relaxing” playlists are full of near-identical tracks by artists who can barely be found online, so he suspects they were mass-produced. Spotify says it has rules against impersonation and is working to filter out AI-related problems. New music may not be dying, the BBC concluded, but it faces a lot of competition in 2026.

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爵士音乐人 Chiminyo 还有另一层担忧。他说，一些热门的“放松”歌单里满是几乎一模一样的曲目，而这些艺人在网上几乎查不到信息，因此他怀疑这些曲目是批量制作出来的。Spotify 表示，它已制定反冒充规则，并正在努力过滤与 AI 相关的问题。BBC 总结说，新音乐也许并没有走向消亡，但在 2026 年它面临着大量竞争。

新闻来源

• BBC News · Why the charts are full of old songs - and so are your playlists (25 Oct 2026)

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