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博物馆越来越多地用三维模型、虚拟现实等数字手段呈现展品，但怎样才真正留住参观者？东京科学大学团队在日本龙子纪念馆调查266名参观者，评估数字展览的有用性、易用性、社交影响与乐趣，以及历史、交互与情感三类真实感。结果发现，情感真实感对参与意愿影响最强：感到与博物馆及遗产相连的人，更愿意参与、分享并享受体验；访谈也显示，数字场景常唤起导览记忆，帮助想象重建空间中的生活。艾耀天等建议地方馆在资源有限时，优先用本地故事与社区身份设计数字体验，而非只追求技术功能。文中据EurekAlert 2026年10月7日报道及ACM《计算与文化遗产》论文改写。

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Museums are adding more digital tools to their rooms. Three-dimensional models, virtual reality, and similar systems let visitors explore objects online and on site. A new study from the Institute of Science Tokyo says the most important factor may not be the technology itself. Emotional links to cultural heritage appear to drive engagement more strongly than ease of use alone.

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博物馆正在展厅里增加更多数字工具。三维模型、虚拟现实及类似系统，让参观者既能在线上也能在现场探索展品。东京科学大学一项新研究指出，最重要的因素或许不是技术本身：与文化遗产之间的情感联结，对参与度的推动似乎比「好不好用」更强。

The research team surveyed 266 visitors at the Ryushi Memorial Museum in Japan. The digital exhibition used photogrammetry and tablet scanning to recreate spaces such as an atelier and a family worship hall. Visitors answered questions about how useful and easy the display felt, whether it encouraged sharing and participation, and how enjoyable it was. They also rated three kinds of authenticity: the historical value of the objects, how realistic the digital scenes felt, and whether the visit created an emotional bond with the museum and the local community.

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研究团队在日本龙子纪念馆调查了266名参观者。数字展览借助摄影测量与平板扫描，重建了画室与家用佛堂等空间。参观者就展览是否有用、是否易用、是否鼓励分享与参与，以及是否有趣作答；还对三种「真实感」打分：展品的历史价值、数字场景是否逼真，以及参观是否与博物馆及本地社区建立了情感纽带。

Emotional authenticity had the strongest influence on willingness to engage. Visitors who felt connected to the museum and its heritage were more likely to enjoy the activity, take part in digital tasks, and tell others about the experience. Interviews added detail: many said the screens reminded them of earlier guided tours and helped them picture daily life in the recreated rooms. That sense of connection mattered more than technical features by themselves.

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情感真实感对参与意愿的影响最强。感觉与博物馆及其遗产相连的人，更可能享受活动、参与数字任务，并把体验告诉他人。访谈补充了细节：许多人说屏幕让他们想起早前的导览，也帮助他们想象重建房间里的日常生活。这种联结感，比技术功能本身更重要。

Former doctoral student Yaotian Ai, Associate Professor Xinru Zhu, and Professor Kayoko Nohara led the work. Their paper appeared online in the ACM Journal on Computing and Cultural Heritage in June 2026, and Science Tokyo highlighted the findings in an early October 2026 news release. Ai notes that regional museums often work with limited resources. The results offer practical guidance: design digital experiences around local stories, memories, and community identity rather than focusing only on what the machines can do.

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前博士生艾耀天、副教授朱欣茹与野原佳代子教授主持了这项工作。论文于2026年6月在线发表于ACM《计算与文化遗产》期刊，东京科学大学在2026年10月初的新闻稿中介绍了发现。艾指出，地方博物馆常受资源所限。结果给出务实建议：围绕本地故事、记忆与社区身份设计数字体验，而不是只盯着机器能做什么。

The authors do not claim that technology is useless. Usefulness, ease, social influence, and enjoyment still matter in the model they tested. But the study suggests a clear priority for smaller museums that want lasting visitor engagement. When digital tools help people feel the past as something personal and local, participation rises. Building that emotional bridge, the researchers argue, may be the smarter strategy than chasing the newest device. For cultural sites with tight budgets, investing in stories that feel authentic may bring more returns than buying every new screen.

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作者并不声称技术无用。有用性、易用性、社会影响与乐趣，在他们检验的模型中仍然重要。但研究提示，希望留住参观者的中小型博物馆应有清晰优先次序：当数字工具让人把过去感受为个人的、本地的，参与就会上升。研究者认为，搭建情感桥梁，或许比追逐最新设备更聪明；对预算紧张的文化场所而言，投资让人感到真实的故事，可能比买遍每一块新屏幕更有回报。

新闻来源

• EurekAlert! · How can museums increase engagement through digital experiences? (7 Oct 2026)
• ACM Journal on Computing and Cultural Heritage · Understanding Digital Cultural Engagement in Regional Museums by Integrating UTAUT2 and Experiential Authenticity: A Hybrid SEM-ANN Approach (DOI: 10.1145/3811917)

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